{"id":30609,"date":"2021-06-16T20:24:54","date_gmt":"2021-06-16T20:24:54","guid":{"rendered":"https:\/\/inmoment.com\/resource\/how-cross-selling-and-upselling-can-strengthen-relationships-not-just-revenue\/"},"modified":"2021-08-20T02:52:07","modified_gmt":"2021-08-20T02:52:07","slug":"how-cross-selling-and-upselling-can-strengthen-relationships-not-just-revenue","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-nz\/resource\/how-cross-selling-and-upselling-can-strengthen-relationships-not-just-revenue\/","title":{"rendered":"How Cross-Selling and Upselling Can Strengthen Relationships, Not Just Revenue"},"content":{"rendered":"\n<p>All experience programs should be tied to at least one financial objective. This doesn\u2019t \u2018just\u2019 make customer experience (CX) goals easier to define\u2014it also quantifies the value of your program to the entire enterprise.<\/p>\n\n\n\n<p>In his latest article, Jim Katzman discusses how CX leaders can impact the bottom line by informing cross-selling and upselling efforts. Check it out below!<\/p>\n","protected":false},"featured_media":25619,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[200],"class_list":["post-30609","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-au-en-nz"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource\/30609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource\/30609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media\/25619"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media?parent=30609"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/industry?post=30609"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource-type?post=30609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}