{"id":58388,"date":"2023-05-21T18:41:57","date_gmt":"2023-05-22T00:41:57","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=resource&#038;p=58388"},"modified":"2024-07-14T21:51:02","modified_gmt":"2024-07-15T03:51:02","slug":"legalsuper-ai-segmentation-modelling","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-au\/resource\/legalsuper-ai-segmentation-modelling\/","title":{"rendered":"A Behind the Scenes Look at legalsuper\u2019s Award Winning Initiative to Unlock Member Data Using AI Segmentation Modelling"},"content":{"rendered":"\n<p>Are you ready to learn about how <a href=\"https:\/\/www.legalsuper.com.au\" target=\"_blank\" rel=\"noopener\">legalsuper<\/a> transformed their member experience and saw a 350% increase in customer responses? Using a digital-first approach and machine learning algorithm, the legalsuper <a href=\"https:\/\/inmoment.com\/en-au\/xi-terms\/what-is-customer-experience\/\">CX<\/a> team was able to hyper-personalise their superannuation experience for their members. Legalsuper used rich data to transform its services channels and create more efficient and effective service and product design processes.<\/p>\n\n\n\n<p>Check out the full story to see how legalsuper put its AI segmentation model to work and developed five research-based member personas, a retention and acquisition strategy for each segment, and a roadmap of initiatives to better serve its members.<\/p>\n","protected":false},"featured_media":58389,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[271],"resource-type":[214],"class_list":["post-58388","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-financial-services-en-au","resource-type-case-study-en-au"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/58388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/58388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media\/58389"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media?parent=58388"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/industry?post=58388"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource-type?post=58388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}